Customer Data PLatform
Unlock the true potential of your customer data
Put your customer data to work by controlling how you view and act on it in the platform built to empower B2C marketers.
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Don’t let fragmented data stop you from getting your customers back in the door
Connect the dots with a unified, real-time view of customer behavior. Advanced AI automation, forecasting tools, and Machine Learning give you a 360 degree view of each customer so you can reach them where they’re at.
Singular Source of Truth
Adaptive Customer Groups
Intelligent Forecasting
Dynamic Engagement & Insight
Consolidate and Enrich
Streamline how you collect and utilize data
Unlock a unified view of your customers by connecting disparate data sources into a single platform. Then enrich that data with a 3rd party data network.
Unify customer data across your client systems including POS, eCommerce, and CRM with pre-built integrations and APIs.
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Enhance your first party data with 3rd party insights from partners like IBM Watson. See All
Build complete customer profiles that update with each interaction. Use demographics, affinities, spend/non-spend behaviors and more to inform your actions.
Dynamic Audience Segmentation
Intelligent data that works for you
Engage customers better with Machine Learning. Create highly relevant audience segments that update automatically based on buyer interactions.
If you can capture it, Clutch can track it. Prioritize the criteria that make sense for your business: Behavioral, transactional, demographic, social engagements, and more!
No customer journey is the same. Clutch automatically updates customers between segments to create engagements individualized to their habits.
CUSTOM DATA INSIGHTS
Take on Reporting & Analytics smarter
Let your data work for you by automating important data analysis based on the KPIs that mean the most to your business.
Understand and influence customer behavior by creating customer scores using a “Recency, Frequency, and Monetary model”.
Evaluate engagement and revenue metrics across all campaigns, channels and audience segments. Create detailed attribution methods to track path to purchase regardless of tactic and channel.
40+ Pre-built integrations
Connect everything in one place
Clutch integrates with over 40 partners and with our open API framework you can connect to any tool you need
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