Marketing Acronym Soup:
CRM, CDP, ABC, 123

Almost everyone is suffering from the same fundamental data problem: the information you need to make well-informed decisions is scattered across disjointed data management systems and departments.

All of this adds up to a disconnect between what your customers expect and the reality of what you can offer.

Of the many solutions that promise to solve this well-publicized problem, how can you know what will work for your business? How do you know what functionality you actually need? In simple language, this white paper will discuss:

• Why most customer data solutions fail to meet the needs of today’s marketer
• The defining attributes of a CRM, CDP and the Clutch Platform
• How to select a solution that meets your needs now and in the future