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Did you know that October is Cybersecurity Awareness Month? Unlike National Donut Day or National Relaxation Day, the month-long event is actually recognized by the US…

Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…

The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…

Everything Changes. Do you remember how we shopped, went to school, or socialized before 1990 and the inception of the world wide web? The advent of…

A Note From Our CEO These are uncertain times.  Even still, one thing is certain. Things will stabilize, and we will get through this. Of course,…

  Let’s face it. Businesses across the country are seeing their sales decline, and the uncertainty is causing everyone to feel a bit scared and overwhelmed….

It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…

Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…

Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…

Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…