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What Is Loyalty Fraud? Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different…

The simple premise of most loyalty programs is to acquire more customers to help drive engagement to increase the bottom line. But some customer loyalty and…

We’re excited to announce that New Seasons Market is a Loyalty 360 Award finalist in the category of Social Impact and Corporate Social Responsibility! The awards…

Loyalty360, the trade association for customer, channel and brand loyalty, has released three new analyst briefs to its collection of comprehensive industry reports. Featuring Clutch, Capillary…

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the…

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers…

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their…

The first Earth Day was celebrated in 1970, when over 20 million Americans took to the streets to demonstrate against the harmful impact of industry on…

  The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we…