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As you may have heard American Express is leading the charge in launching a US-based “coalition loyalty” program with AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy…

Many retailers fail to generate customer loyalty by blindliy focusing on discounts and promotions in exchange for short-term gains. As seen here, genuine loyalty can only be…

McDonald’s recent surge in sales from their new all-day breakfast menu confirms the need for franchises to capture, segment, and react to customer insights. Tyler Walton…

    Remember the days when a meal was included on your flight? Now you may not even be able to avoid the middle seat without…

One of Clutch’s core competitive advantages is its spectrum of integrations across leading technologies that span point-of-sale networks, e-commerce systems, middleware components, mobile technologies. among others….

Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with…

  Consumers expect personalization from brands, but a huge barrier exists as many brands have disparate systems and customer channels. Check out the five steps on…

You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…

As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers…

On a panel with four other tech executives, our CEO discusses how it’s important to establish a culture and mission from day one.