What happens when a company endures events that run counter to the central promise of its brand? Examining Chipotle’s Chiptopia, and how smart loyalty programs can get brands back on track when things go awry.
Here’s How Chipotle Can Make a Comeback
What happens when a company endures events that run counter to the central promise of its brand? Examining Chipotle’s Chiptopia, and how smart loyalty programs can get brands back on track when things go awry.