Articles by: Brett Renken

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is…

As you’ve read and probably experienced yourself, the big headline for 2021 consumer behavior is the shift to e-commerce. Most analysts agree that 2020 only accelerated…

Congratulations everyone, you’ve almost made it to the end of the year! As always, during the last few weeks of any year – but especially this…

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can…

Swift and sweeping changes to customer behavior and business regulations have left many in the red. But in spite of the upset, cannabis retailers are on…

Last month, we published an article about B Corporations. We sought to emphasize that those who bear the certification don’t do it for show; rather, these…

This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…

Did you know that October is Cybersecurity Awareness Month? Unlike National Donut Day or National Relaxation Day, the month-long event is actually recognized by the US…

Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…

The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…