Articles by: Brett Renken

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the…

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers…

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their…

The first Earth Day was celebrated in 1970, when over 20 million Americans took to the streets to demonstrate against the harmful impact of industry on…

  The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we…

Can Discounts Change Consumer Behavior? After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its…

An Inhospitable Landscape   We recently hosted a webinar with NCR, a global leader in banking and commerce solutions, that focused on creating Human Centered Experiences…

   Introducing the first in a short series of quick Q&A videos. First up, Clutch Chief Strategy Officer Andy O’Dell discussing what brands should be…

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is…