Let Them Eat (Coffee) Cake
Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with…
Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with…
Consumers expect personalization from brands, but a huge barrier exists as many brands have disparate systems and customer channels. Check out the five steps on…
You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…
As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers…
On a panel with four other tech executives, our CEO discusses how it’s important to establish a culture and mission from day one.
Meineke was recognized as a CX Award finalist at Loyalty 360’s Engagement Expo for its advanced loyalty and marketing program, which is powered by Clutch. Other…
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…
Meineke embarked on a massive overhaul of its loyalty program, investing a significant portion of its $5 million CRM budget in a Point of Sale system…
In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product,…
Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…