Articles by: Brett Renken

Collecting points is one of the great American pastimes. An estimated 630 million members are enrolled in various airline loyalty programs worldwide, with more than 300…

Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. While stereotypes are quite often wrong, data…

When it comes to attracting talent — particularly young professionals — location is everything these days. And Clutch Holdings knew exactly how to leverage the old…

Building lifelong customer relationships is hard. If it weren’t, you probably wouldn’t be reading this. The truth is, there are tons of competitors vying for customer…

The primary way most Americans are currently experiencing the great fintech boom isn’t through Apple or Android Pay at all, but through proprietary payment apps from…

As you may have heard American Express is leading the charge in launching a US-based “coalition loyalty” program with AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy…

Many retailers fail to generate customer loyalty by blindliy focusing on discounts and promotions in exchange for short-term gains. As seen here, genuine loyalty can only be…

McDonald’s recent surge in sales from their new all-day breakfast menu confirms the need for franchises to capture, segment, and react to customer insights. Tyler Walton…

    Remember the days when a meal was included on your flight? Now you may not even be able to avoid the middle seat without…