Articles by: Brett Renken

Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…

  Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…

Loyalty360 recently polled experts on the trends they forsee occurring in the customer loyalty industry for 2017. Our Marketing Manager, Tyler Walton, was included in the report…

Tis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud! By the year 2018, gift cards will be a…

Create Engagement—and Get Data A campaign such as this is a significant undertaking—producing 25 days of engaging content, including video and games, is no small task….

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…

Clutch CEO Ned Moore sat down with the fine folks at Luminary Business to discuss how the Clutch platform allows B2C companies, like retailers, e-commerce stores,…

In the grocery sector, traditional drivers of loyalty have been selection, price and location. But Alberta-based grocer Freson Bros. knew they wanted something more when looking to…

What happens when a company endures events that run counter to the central promise of its brand? Examining Chipotle’s Chiptopia, and how smart loyalty programs can…

850 store retailer Stage Stores is using mobile to help hurricane Harvey victims in a big way. The brand is offering a one-time, 50% off coupon…