Articles by: Brett Renken

          When the time came for leading fashion retailer Rebecca Minkoff to establish its very first customer loyalty program, they selected Clutch…

In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…

What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…

When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…

By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…

Clutch has been chosen to join 18 startups in the Salesforce Accelerate program! Designed to inspire collaboration and time-to-market of AppExchange apps, Salesforce selects startups from across…

Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market…

For most optical retailers, customer loyalty, satisfaction, and retention are key drivers of performance. For Eyes, a subsidiary of the leader in global optical retail GrandVision with…

Are your promotions having a one-way conversation? Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as…

Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…