A Story of Change

Freson Bros. is a beloved, Alberta-based grocer serving the community for  over 60 years. In that time, the grocery industry has transformed: changing customer preferences and a proliferation of choice have made the where, when and how of shopping for food a moving target. 

Read about how Clutch helped the chain adapt to elevated consumer expectations, implementing a modern approach to customer loyalty that has increased their market share, driving up the average order value, basket size and purchase frequency for program members.

Program Highlights:

• Personalized rewards, balance updates and available rewards are communicated via email or SMS
• Revenue and ROI reporting enable better forecasting and tracking of outstanding liabilities
• Gains in market share are evident as members see the benefit of shopping to earn rewards